Banner Advertising
If you're new and really don't have an idea of how to design a banner, then go to high position sites on page one of Google, and then look for banners you can study. If you know of any websites that receive a great deal of traffic, then merely see if they sell banner space and study those banners. Those are expensive banner spaces - have no doubt, so the people put a lot into their banner designs and copy.
That's a first class education and tutorial in high quality banner ad designing, don't you agree?
Obviously, the words in your ads, the banner copy, has to be capable of reaching out to people and moving them. There are several methods you can use in your banner copy, and again you can get good ideas from the banners you studied.You need to perform good market research so you have a good idea as to what appeals to your market. The more intense the desire you can make the reader feel, then the better your conversions will be. It doesn't take much to create good content for your banner ads because you don't have to write a lot.
You can expect to get a lot of search engine traffic, and it will be they who see your ad. If you place your ad on a site that is totally unrelated to your offer, then your conversions will suffer greatly. Using the primary/main keyword or phrase with your banner ad could help with SEO results. Banner advertising is not rocket science at all, but you do need to learn how to do it well. Understand that your profits, or lack thereof, will be directly proportional to the amount of time you invest in learning more about banner advertising. It's very important to take things slow until you get a firm grasp on the process.
Hayden Machol is our guest blogger on the subject of affordable seo and discloses many useful techniques and strategies...
