How To Squeeze More From Banner Advertising

Banner Advertising

You know, it's funny because a lot of people totally ignore banner advertising because they "heard" it doesn't work - it does, we know. The volume of traffic on the net is mind-boggling, and there are so many places where you can use effective banners to create almost as much traffic as you want. If you have the budget, the sky is the limit. Your research will determine where you place your banners, and you will see that the traffic potential is quite impressive. This form of advertising is similar to PPC only in the respect that you need to learn how to do it before getting started. Continue on reading to discover what you can do to help ensure a profitable banner advertising campaign.

If you're new and really don't have an idea of how to design a banner, then go to high position sites on page one of Google, and then look for banners you can study. If you know of any websites that receive a great deal of traffic, then merely see if they sell banner space and study those banners. Those are expensive banner spaces - have no doubt, so the people put a lot into their banner designs and copy.

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That's a first class education and tutorial in high quality banner ad designing, don't you agree?

Obviously, the words in your ads, the banner copy, has to be capable of reaching out to people and moving them. There are several methods you can use in your banner copy, and again you can get good ideas from the banners you studied.

You need to perform good market research so you have a good idea as to what appeals to your market. The more intense the desire you can make the reader feel, then the better your conversions will be. It doesn't take much to create good content for your banner ads because you don't have to write a lot.

You can expect to get a lot of search engine traffic, and it will be they who see your ad. If you place your ad on a site that is totally unrelated to your offer, then your conversions will suffer greatly. Using the primary/main keyword or phrase with your banner ad could help with SEO results.

Banner advertising is not rocket science at all, but you do need to learn how to do it well. Understand that your profits, or lack thereof, will be directly proportional to the amount of time you invest in learning more about banner advertising. It's very important to take things slow until you get a firm grasp on the process.

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Hayden Machol is our guest blogger on the subject of affordable seo and discloses many useful techniques and strategies...

Article Marketing One of the Few Foolproof Ways to Market Your Business Online

SEO Expert

Simple Benefits of Article Marketing You Should Know
If you are looking for a cost efficient means to get long-term quality traffic then there is no better way than to by doing it with article marketing. Given below are a few article marketing benefits that you should be aware of.

Remember, as an internet marketer you are here to sell products so you must always stay focused on customer satisfaction and profits, they go hand in hand. There are many Internet marketers who are still struggling to earn money online but in vain. The main reason for the large failure rate is due to people never taking action or not sticking to one method until they learn it well enough to make it work. Most people search, for years, for the best method when they first haven't identified their strengths and what they are naturally good at. You don't have to search any further because we have a simple solution. Article marketing has the power to do remarkable things for your business, if you use it correctly. Article marketing is also known as "bum marketing" because it doesn't require much investment but don't let this fool you into thinking that it doesn't produce results. Article marketing requires ongoing maintenance and continuous distribution to keep the momentum going. A common but powerful technique is to find long tail keywords that are relevant to your article's topic and then fit them in your article so they will show up in the search engines when a search is done on them. Your long-tail keywords, article, site, and products should all support one another. Since these keywords don't have much competition, you'd be able to rank easily. Amazon and Clickbank have proven to be two very lucrative programs to use this method with. Google will give you all of the information you need about article or 'bum marketing' if you do your research.

Article marketing can be as simple as you want it to be or as complex. One article can show up in hundreds of locations online which will all send traffic your way. For instance, when you submit your articles to the directories, you'll be getting direct traffic coming from them, since they have lots of targeted visitors.

Your articles can get much exposure from the article directories alone; especially when people decide that they would like to publish your articles on their sites with the links in it that points to your site. Keyword research will help you to uncover high searched for keywords that you can optimize your articles for and when the phrase is searched for, your article will appear. Article marketing is usually not used to its full potential, if you do tap into methods that work then more than likely you will be hooked. Don't forget to get the most out of your articles because it will exponentially increase results in the future.

Article marketing leads to higher credibility, which is a fact. You gain respect and a reputation when readers consistently see your name on authoritative information that they find useful. After a while of providing superb articles and other content you will automatically gain expert status. Keep it up and you can dominate a niche or get a slice of a large market.

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In conclusion, article marketing can play a major role in your Internet marketing campaign if you take it the right way and apply it with perseverance.

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Source: Lance Briski is our guest SEO expert who also writes articles on the subject of Seo Advice.

Fast Forum Marketing Strategies For Maximum Effect

3 Proven Forum Marketing Tips Not Often Seen

Forum Marketing

Forum marketing has been around for a long time now, but still many new marketers get confused when it comes to doing it the right way, which is why you see them getting banned. So what we're going to do is give you some great forum marketing tips that you can just steal with a clean conscience and use.

Forums and their established members appreciate when people are polite and make positive comments and contributions. Do a lot of reading, get a feel for things, and then add your well thought comments only when they're appropriate. Just remember that you need to conform to the rules and culture of any forum you join, but of course you have to also be your well-behaved self. The reasons for all of this is you'll be spending a lot of time there, over time, and you need to be perceived as worthy of doing business with by others. Perception is everything, and so that means you need to be viewed as someone who has knowledge about your niche and is willing to help others. It's all about preselling and building a base of people who are more open to your marketing.

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Whatever you do, never let anyone make you lose your temper because you will probably say things that will do you more harm than good. There are many times when even reputed forum marketers are shown the door just because of their lack of conduct. It's all about courtesy, show everybody the utmost respect and you will get it all back, plus more. If you see that there's a particular argument starting or heated discussion/debate, keep yourself out of it. Flame wars are good, so get involved in them but be careful not to lose your composure and stick to your guns.

Forums will ban you if your infraction is serious enough; one example is spamming posts or link spamming in your posts. Secondly, even if you don't get banned, you'll get reported by the other members who will feel repulsed by your spammy approach. You'll find that most people don't want to put up with forum spammers, and they will let you know in no uncertain terms, too. Forum marketing will cost you an investment of time, but if you do it intelligently then it will certainly pay off, hugely. There is nothing hard about forum marketing, but it really can be done the right and wrong way.

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Dr. Rosita Dezayas is our guest blogger expert on internet marketing